Google holds a majority of the search market. No wonder, most small to medium websites are tailored to attract customers through Google search. But every time Google releases a new update, things start looking bleak for a moment.
With the latest penguin update, Google promises an overall increase in user experience and a distinct reduction in spammy websites. It is just another fancy way of saying, “Dear small to medium business owners, are you frustrated by your efforts being futile? Don’t worry. Here, suffer more!”
But all hope hasn’t gone in down the drain, and there are a few things you could do to penguin-proof your website.
Focus on quality
This old trick can never go wrong. Shift from posting keyword stuffed useless content to creating high quality content that actually succeeds in transferring some information over to the audience. Include keywords, but keep them limited. Take the help of a good SEO Cardiff service if you want.
Hang out of your own website/blog
For a change, promote yourself on other’s websites as well. Interact with people on other related blogs and advertise yourself there. This helps a lot in the long run.
The social network
Social networking is the next big thing to take the marketing world by storm. Instead of just relying on a webpage for promotion, try having a Facebook page and a Twitter page to promote your services. Next, cross advertise, i.e. post about your website on Facebook, and on your website, post a link to your Facebook page.
Invest time, not short cuts
There’s no alternative to action, really. Spend time promoting your site, on social media and blogs. Interact with users on your Facebook page, as nowadays, a solid referral from a friend can be a better deal sealer than Google rank in some cases.
Pictures and Videos
Perhaps this is the part that is most overlooked. If modern technology allows you to demonstrate what miracles your product can achieve, then use it. Post a nice video, or a set of great pictures showing what exactly you can do for your customer. It goes a long way in building a great customer base.
Frequency matters
With present trends in search engines, it is imperative that you blog frequently and blog a lot. The more you update your page, the greater chances there are of search spiders indexing it, giving you good ranks.
Be popular!
It seriously helps when you are the talk of the town. People will actually care to share your views and stuffs that you post. Use your popularity to your advantage.
Even if Google changes a million things, you can always find a way to stay on top with sincere hard work. And yet, if it all seems difficult, contact an SEO Cardiff service.