Digital marketing, even more so in recent years, has become an essential strategy for all businesses. So, knowing how digital marketing helps to grow business is important knowledge for any company – it's like not knowing the off-side rule! There are many advantages to growing your business through digital marketing, here are the top three benefits as well as our guide on how to kick off your digital marketing game – ready, set, go!
1. Mass reach
2. Brand awareness
3. Engagement
1. Mass reach
There’s nothing better than a full crowd of spectators – but if you don’t market the game effectively, no one will show up.
One of the most obvious but most beneficial aspects of digital marketing is the amount of people your content can reach compared to more traditional formats such as print and radio. By investing in your social media accounts, you can grow your audience and gain a larger following and more support for your business, projects, campaigns, services or products.
Not having a social media presence, especially after the pandemic, is like giving yourself the red card. Digital marketing on social media platforms such as Facebook, Instagram, and Twitter are a must for any growing business. Through a good content marketing strategy, research of the best hashtags to use, and knowledge of the best times to post, you can grow your audience significantly, creating more brand awareness.
2. Brand awareness
Your online presence is very important to your company’s brand awareness, without any digital marketing, such as social media platforms, a website, or SEO content (search engine optimisation), you audience won’t be able to connect with you. Not investing in digital marketing will mean that your audience will not know much about you, which could be detrimental to encouraging audiences to trust and engage with your business and content.
So, investing in digital marketing will increase your following and as a result enhance your brand awareness.
3. Engagement
Finally, another effective way to grow your business is through creating engaging content. Audience engagement, such as likes, comments, and shares will lend themselves to further brand awareness and improve the mass reach of your digital marketing.
Audience engagement also lines up the perfect shot for you to score that all-important goal with your audience to create and build a lasting relationship with them. This will promote further engagement and set up a trust between you and the consumer or customer.
Every team has a game plan, which is strategised through research, such as analysing and evaluating the situation and then formulating and executing the winning plan. Having a content plan is exactly the same, knowing your audience and what they expect from your business is crucial to your engaging content plan as it will produce optimal results and grow your business.
Digital Marketing: Why Invest?
Now that you know how digital marketing helps to grow business, you’re probably wondering what types of digital marketing to invest in. Tee-off with our digital marketing guide:
Website
Your website holds a whole host of information, and if you invest in it, your audience will benefit from being educated, engaged and encouraged to take actions on your site.
Investing in your website will:
- Increase brand awareness
- Generate advertising opportunities
- Collate customer data
Social Media
There are over 45 billion social media users in the UK alone, and this means that social media is fantastic for growing your audience and reaching new ones too.
Investing in your social media platforms will:
- Drive traffic to your website
- Improve audience engagement
- Learn about your competition
SEO Content
Creating SEO-worthy content can push your business to the next level and grow your audience engagement, following and transactions.
Investing in your SEO will:
- Better quality website traffic
- Improved user experience
- Increased brand authority
For more information, or to chat through any of the topics covered off in this piece with one of the Rhys Welsh team – you can get us at:
02920 290665 or This email address is being protected from spambots. You need JavaScript enabled to view it.
We love to chat!