Starting your business is a dream-come-true, but alongside the highs of entrepreneurship, you will come face to face with the real struggle of generating leads, converting leads and managing a tight budget.
Not only must you build a strong customer base, you will have to keep saving money. Managing your online presence is a highly cost-effective marketing strategy that takes your brand right in front of your audience and helps establish your brand. You’ve hired a web design Cardiff agency to build a stunning website for you. But that’s just the beginning.
Here are four ways to help improve your online presence...
Grow your site, blog as much as possible
A business blog has several benefits. For one, you can establish yourself as an industry expert. Moreover, search engines love fresh content. When you blog regularly, the search engines see your website as a reliable source of fresh, relevant content. So be sure to create a blogging calendar. There’s no hard and fast rule. You could blog once a month, twice a month, once a week or once every day. But consistency is the key!
Get on social networks
Be sure to have an active presence on some of the most popular social networks namely Facebook, Twitter, LinkedIn, Instagram and Pinterest. The type of social platform you choose depends on the industry you are in and once you have zeroed in, be sure to create some noise about your brand and link back to your site.
Get on to some directory listings
Directory sites usually rank on the top of the search engines, especially for local search phrases. There are several directories for pretty much every industry. However, there are some directories where you must have a listing. These include Yelp, Google My Business, CitySearch, and more. Google has made it quite clear that businesses must have a presence on several such directories for a better ranking.
Make sure your site converts!
A stunning design is just one aspect of your online presence. Make sure your website is functional and makes it easy for your visitors to convert. Make navigation easy so users can find what they’re after without a hassle. Your contact information must be clearly visible on every page of your site. The contact form should work perfectly so visitors could reach you instantly. Place a call to action (CTA) to encourage visitors to join your mailing list by providing an exclusive offer. If you’re not sure your website is optimised conversions, talk to a web design Cardiff agency.
In Conclusion
When you want to take your online presence to the next level, it helps to know what works. Get in touch with Rhys Welsh Web Design Cardiff for expert advice on improving your online presence.