Web Design Bridgend

web design bridgendA purposeless website redesign can damage both your website and your online reputation, not to mention, your money and time. Website redesign must be handled by expert web design Bridgend service providers who can understand your online objectives and achieve them through your website. As important as it is to choose a good web design Bridgend service, it is equally important to know the reasons for a website redesign.


Lack of a User-Friendly Design

If your website has clustered text or unreadable font styles and sizes, it’s a good reason to get it redesigned. Unreadable font colors, text and content spacing pose difficulty for readers.
Ensure your website redesign is user-friendly by using techniques that allow easy reading for users. Online audiences usually scan text than reading an entire page. Make your content scan worthy by breaking down information under prominent headings, sub-headings, paragraphs and bulleted points.
Keep space between lines and keep sentences short; use common, user-friendly fonts such as sans-serif. Avoid placing content on highly-colored backgrounds, and backgrounds with images and design patterns, as this affects content readability. Avoid using colors that are too harsh on the eye, which will make things difficult for the reader.

Unclear Calls-to-Action

Visitors to your website must know what you expect them to do. For example, on a shopping site, a natural progression would be to request shoppers to make a purchase; on a company website, a call-to-action could be an invitation to submit a query for more information on a particular product.
Proper calls-to-action are important to guide readers to take the action you want them to take; to encourage them to stay on your website longer, and convert visitors into qualified leads or customers.

For maximum results, have call-to-action tabs on more than one page on your website. Use simple clear language on call-to-action tabs that tell readers what is expected of them next.
Inefficient Navigation
Readers are going to leave your website fast if navigation is difficult and they’re left midway, stranded. Address this issue in your website redesign. Ensure smooth and efficient navigation between pages.

Use clear-cut names on navigation links; for example, use a straightforward "About Us" instead of a vague "Learn More."
Moreover, avoid lengthy names for navigation links. Short clear names communicate the purpose of a page to the readers, save their time, and help enhance their experience.

Poor User Experience

Go for a redesign if you’re sure it’s going to provide a better user experience. Readers are always looking for better online experience, and you increase visitors and leads with such initiatives.
Redesign your website with technical updates such as coding using latest programming language versions that help enhance the look and feel, and functionality of your website.
Integrate tools that attract visitor attention, increase interaction and make the website efficient. Some examples include blogs, sharing and social networking tools, and capabilities such as image uploading. A professional web design Bridgend service can guide you through numerous other website efficiency-building options.

Create a Competitive Advantage

If your competitor analysis has revealed your competition has a better reach to customers than your brand, a website overhaul could help you. Study your competitor websites to understand where they make a difference. Ask your customers for help to guide you through online surveys and social media discussions.
It helps to have an expert to guide you through online success. Learn more about website redesign from Rhys Welsh.