Your business website is your most important sales tool. It’s crucial to design a website that will engage your visitors and keep them hooked for as long as possible.
Any mistake in the website design can affect the user experience detracting your visitors. Not only are you wasting time, energy and money but more importantly, you are losing the trust of your audience and an invaluable marketing platform.
Hiring a reputed web design Bridgend service can help prevent some common mistakes that could turn expensive. It helps to know of the mistakes to watch out for and avoid when creating a website for your business.
No Target Audience
Attempting to reach audiences all over the place is a recipe for quick disaster. You cannot obviously offer what everyone wants. Plan to target your website to specific audiences instead, say based on age, gender, needs, or frequency of website visits. With a target audience in mind, you can formulate your website’s objective concretely and develop a design accordingly.
Grandiose Design
Your website must allow maximum user interaction, which is crucial for converting your visitors into sales.
Using heavy graphics and Flash for no other reason than adding glitter will render bad user experience eventually affecting the number of visits. Heavy graphics slow down a website and divert a visitor’s attention. Harsh colours and backgrounds with images or patterns impact readability.
The core objective of your website – to market your products or services – gets lost behind such unfriendly design.
Use multimedia or other high-end design components only if they add value. Keep design simple, using no more than 3 colours. Keep colours and font styles consistent throughout the website. Use familiar colours for certain elements such as links (usually blue).
Crowding your Website
Too many webpages, lengthy sales pitch and excessive use of images, are some examples of unessential clutters. Clutters are an unnecessary distraction making it difficult to find essential information. This may propel them to leave the website once and for all.
Mercilessly remove content you find unnecessary. Keep content brief and to-the-point. Avoid creating too many webpages, especially if it’s a product site. Categorize products and list each category on a single page instead of dedicating a page for each product. Reduce clicks as much as possible to encourage visits and sales.
Inefficient Navigation
Using images and icons instead of text for link names, and unfamiliar navigation design that makes it difficult for users to identify and click, makes for inefficient navigation. Keep navigation simple and smooth leading to the page as indicated on the tab.
Use simple language to guide users to their destination and make it easy for them to track back.
Difficult Calls-To-Action
An unclear or difficult-to-locate call-to-action will affect the conversion rate. Place calls-to-action buttons prominently on every page so that readers don’t have to search. Tell users what is expected of them next with clear call-to-actions like “Buy,” and “Subscribe.”
The web designer you hire also plays a key role. It helps to have an experienced web design Bridgend service to design a website that assists in your brand building campaign.
Contact Rhys Welsh for more on effective web design.