Dressing up your products and sprucing up your web pages is not enough to welcome customers to your websites. The average online shopper looks for much more than that. It is the entire experience of being able to flip through your products and access all your web pages without a hassle. A web design Cardiff service will be able to understand exactly what your business and customers need out of your website.
Your website has to take your customer to the product he is looking for, without losing him amid the maze of links and short-cuts.
Make your products stand out
This does not mean using great looking images instead of your actual product. Always make sure you display your products and list your services carefully. You can use the website’s background to your advantage and if that’s not enough, you can also use stylish fonts. But if your products look made up, chances are that your customer will be able to tell and he may question the quality of your original products.
Clarity and easy navigation
Your website should be extremely user friendly. Be clear about where each link will take the user. Do not disguise links with false information just to get the customer to click on it. Pay close attention to your billing page. It has to have an easy to fill form that will make the customer comfortable enough to share his credit card information. Research shows that most people tend to pull away from pages that require a lot of personal details, especially if it is not pertinent to the product and its billing.
Simple ‘add to cart’ options
Do not take attention away from this feature. If this option takes him to other pages like the ‘more details’ page, the buyer may lose interest, especially if he is shopping for more than one item.
Personal touch
Your website needs a personal touch to establish its reliability. For instance, you can have your picture listed under the ‘about us’ section.
There are other technical features that your website will have to be equipped with to take on a good amount of business. It would be easier to call on the services of a web designer or agency to help you. They will be able to assess your needs and translate them into profitable solutions for your website.