Optimising a website for local searches is not much different from implementing conventional SEO methods. However, certain aspects need to be changed so that the focus towards local customer base is higher. Simple techniques used by website design in Cardiff services can help increase visibility of your website in specific geographies and improve the revenue that you earn from those quarters.
Provide consistent information
The biggest mistake that you can make is to provide different information about your business on different marketing channels. It confuses local searchers and gives rise to speculations about your credibility. Ensure that searchers get the same information about your company including company name, services, contact details, working hours and address, on all marketing channels.
In case you change your address and contact details or alter the services offered, make sure to send out an update on all channels where you have a presence. It is also important to remove old information from your company’s online public profiles to ensure that customers have access only to the latest data about your company.
Choose keywords with city names
Local searchers always use the name of the place when they search for information. You can optimise for this by including name of the place in the keyword tag as well as description tag of your site. For better results, include different keywords with names of various towns and counties within the service area of your business.
Optimise on Google Local Business Centre
Google Local Business Centre can be a very effective source to enhance visibility of your website within specific geographies. Submitting your website here does not cost you anything. Make sure that you give in all contact details and include hours and days of operation. Choose the right category to make the entry.
Your submission is verified and your business is included in the listing. Once done, your website begins to show up whenever a local person seeks information about businesses or services belonging to your niche.
Choose local website host
Search engines take into account the place where the servers hosting your websites are located. Usually, a website is considered local to the place where its servers are located. So, choose a local host. This ensures better indexing and chances for your website to turn up in local searches are higher.
In addition to these, website design company optimises your website for local searches by effective backlinking with other well known local sites. With a well planned strategy and multi-channel approach, the service ensures maximum visibility for your business in local searches. Here is an example of a website that targets local searches for their business online.