Responsive Web Design (RWD) is a design style where your website adjusts itself to the device it is accessed from. Responsive websites fit into the screen dimensions of the device the user is currently using, automatically. If you’re looking to build a responsive website, ensure you hire a web design Bridgend service that has suitable technical expertise in the domain.
Need for Responsive Web Design
Apart from computers, audiences are using numerous other devices including laptops, mobile devices, tablets, and e-readers, to access the Internet. A website with fixed dimensions does not then provide a good user experience across all these devices.
A website that has been designed to provide an excellent experience on a desktop screen can become disastrous when accessed on devices with smaller screens, say mobile phones. Developing different versions of one website to suit different platforms is impractical. Furthermore, technological advancements are likely to bring in more advanced devices; it would not be feasible to keep on developing versions for every emerging device.
The answer then is a design that responds to existing and futuristic developments as well – Responsive Web Design – that empowers websites to work well for any interface.
Benefits of Responsive Web Design
Better User Experience – Since websites can fit themselves to any screen, users have a better time browsing your website on any device. Better user experience encourages user interaction, increases stay time, and invites revisits.
Cost and Time-Saving – Obviously having different versions of the same website is a waste of time and money. In addition, you need to spend money and time on maintaining the different versions.
Better Search Engine Rankings – Having different versions can affect your Google rankings. For example, there may be some quality backlinks to your mobile site while some websites may be linking to your main website. Having a single version brings all such links to a single site thereby enhancing your chances of ranking well on search engines.
Better Scalability – As devices change, RWD doesn’t necessitate new or expensive technical design changes to accommodate the website to these devices. Modifying the parent CSS code is enough to reflect a change.
Features of Responsive Web Design
RWD employs different techniques such as fluid grid and media queries to achieve flexibility. Fluid grid is a technique that takes into account proportions of a landscape, instead of fixed pixel values or percentage values of dimensions, and adjusts content accordingly. With fluid grid, a landscape flows and fits into the screen hosting it.
CSS3 media queries use a code to communicate to the browser to adjust itself to the dimensions of the device. This technique matches and applies CSS styles as specified in the coding in response to certain conditions. Internal coding gets executed once the website is accessed by a user. Program codes are written to communicate such details as device’s screen resolution; layout adjusts itself to suit these conditions.
An expert web design Bridgend service can make all the difference in making your RWD a success or failure. Contact Rhys Welsh web design Bridgend service for a value-adding RWD.