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Driving quality traffic to your website is wonderful. However, it’s of no use if that traffic does not convert.

As a matter of fact, about 96% of visitors coming to a website are not ready to make a purchase. This means that you must leave no stone unturned to impress your visitors, improve engagement and create trust.

Here are 5 new features you can add to your website to help convert visitors.

Add a chat box

This is a great way to get users to engage with you. They could have all their questions answered quickly and easily, in real time. What’s more, they won’t have to wait to receive an email or call from you.

This speediness in response gives you a wonderful opportunity to improve your conversions. By giving your visitors one additional way to engage with you, you can clarify their doubts and help them to take favourable action.

The team at Rhys Welsh Web Design Cardiff can add a professional chat box to your website.

Offer a freebie to grow your email list

People are highly likely to share their email address if there’s something in it for them in return.

Offer freebies to your website’s visitors to grow your email list. You can send out promotions, offers and marketing emails to this list and boost your conversions.

Some freebies you can offer include a free trial, a free ebook download or a discount coupon code.

Add a video

Consider adding a video to your homepage or landing page. This adds character and depth to your website and brings out the human side of your business. Video is, in fact, a very popular form of content that online users like to consume. It’s quick and highly effective.

You could include a product demo, an overview of your company or even a product video.

Adding product videos can help improve the conversions of your product by as much as 144%.

Add a Trust Seal

A trust seal or a secure site seal is a small badge displayed on websites especially eCommerce stores. A trust seal essentially signifies that your transaction with the website is secure and that you can share information on the website without a worry.

A trust seal creates trust and, as a result, improves your conversions.

Show testimonials

Showing testimonials helps drive validation. It creates social proof, which is a critical deciding factor for many online users. Further, positive reviews and testimonials prime your visitors to take action.

Looking for a website?

Whether you need a new website or are looking to update your existing website, Rhys Welsh Web Design Cardiff can help. Contact us today for a free consultation and quote.

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