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You just met with a website designer and came out of the meeting confused. You thought the web designer was speaking an entirely new language.

Of course, that doesn’t have to be the case. A web design Cardiff expert can speak English too, but sometimes we can’t avoid the use of jargon. In this post, I explain some of the common phrases used by website designers.

A knowledge of these phrases will ensure you can make the most of your meeting with a web development Cardiff expert.


HTML is the primary language of the web. Websites are essentially built on HTML. The HTML formatting commands are known as “tags”. For instance, the “p” tags surround this paragraph in the following manner:

<p>this contains paragraph text.</p>


CSS is responsible for making the Internet look the way it does. CSS helps us to make HTML tags look the way we want. CSS takes care of elements like colour, font, font size, spacing for a “p” tag. CSS can be a part of the HTML tag or it could be used globally as a separate file.


A CMS, or content management system, is a software that helps you to manage your website. It’s especially useful for those who are not familiar with the technical skills to manage a website. WordPress, Joomla, Magento, OpenCommerce and Drupal are some examples of a CMS. A CMS website is easy to use and manage and comes really handy when you want to publish content on a regular basis.


Put simply, a domain name is a website’s address. In reality, computers use IP addresses, which is comprised of a string of numbers. That can be hard to remember for humans. That’s how domain names came to be. They are used to identify a location on the Internet instead of an IP address.


SEO is short for search engine optimisation. It is a set of practices aimed at ranking a website on the top of the search engine results. For instance, when you type the search query “web design Cardiff” into Google, you see a lot of websites, and our website is one of them. A first-page ranking wouldn’t be possible without SEO. SEO includes tasks like keyword research, blogging, content writing, link building and more.

In conclusion

When you are working with a web development Cardiff designer, it’s highly likely that these terms will crop in at some point or another. You may even have to use these words. So it helps to know these important website design terms.

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Cardiff Web Design and Graphics | Rhys Welsh